《营销工程与应用》[内容简介]本书是包括哈佛商学院、沃顿商学院、斯隆管理学院、欧洲商学院等在内的全球30多所顶尖商学院营销专业所采用的优秀教材。传统的营销学教科书都侧重于营销的概念、经验或定性领域,而本书则着重指导营销专业师生、管理人员和营销工程师运用分析技术、定量技术和计算机建模技术,从而将概念转化成因地制宜的 “Marketing Engineering and Applications” [Introduction] This book is excellent teaching materials used by marketing major of more than 30 top business schools in the world, including Harvard Business School, Wharton, Sloan School of Management and European Business School. While traditional marketing textbooks focus on the concepts, experiences, or qualifications of marketing, this book focuses on directing marketing professionals, managers, and marketing engineers to apply analytic, quantitative, and computer modeling techniques to translate concepts into According to local conditions