区域品牌,是某个行政或地理区域内形成的以产业集群为依托,具有较大生产规模、较高市场占有率和较强社会影响力,并为该地产业与企业所共同拥有的知名品牌。区域品牌的基本构成要素主要包括区域特征、品牌内涵和产业基础等。其表现形式通常为:区域名称+优势产业(或产品,或名胜,或景观)名称。如传统的区域品牌有法国香水、意大利服 Regional brand, is formed within an administrative or geographical region based on industrial clusters, with a larger scale of production, a higher market share and strong social influence, and for the local industry and companies jointly owned by the well-known brands . The basic elements of regional brands include regional characteristics, brand connotation and industrial foundation. This is usually expressed in the form of the name of the area + name of the dominant industry (or product, or place of interest, or landscape). Such as the traditional regional brand French perfume, Italian service