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在融合媒介的大背景下,自媒体是地方文化立体式传播的重要助力。运营者在利用新媒体互动性强、多媒体整合等优势进行信息输出的同时,也应重视平台的建设和运营,引入专业化运营管理,打造个性化品牌。同时,还要提升自身媒介素养,规范传播内容,不盲目发声、不随意引导,在具备舆情判断力前提下理性传达观点。潮州文化源远流长,极具地域特色,若能把握好自媒体的发展趋势并加以利用、与传统媒体融合发展,结合两者优势,定能为潮州文化的传播起到有力的推动作用。
In the context of fusion media, self-media is an important support for the three-dimensional spread of local culture. Operators in the use of new media interactive, multi-media integration and other advantages of information output, but also should pay attention to the construction and operation of the platform, the introduction of specialized operations management, creating personalized brand. At the same time, we must also enhance their own media literacy, standardize the content of communication, do not blindly voice, do not arbitrarily guide, in the premise of public opinion to judge rational communication point of view. Chaozhou culture goes back to ancient times and has very regional characteristics. If we can grasp and utilize the development trend of the media and make use of it, the integration with the traditional media and the advantages of both will surely play a significant role in promoting the spread of the culture in Chaozhou.