本文将针对当今时代中小型企业营销策略的创新性上出发,重点探讨当下中小型企业的现状,及自身存在的问题。并根据这些存在的问题,展开论述如何顺应当下的市场发展,采取更合适自身发展的营销策略。本文会基于企业营销团体的思想、大数据时代的新营销策略,如何树立企业自身品牌,及更加重要的基于市场用户细分等几个角度阐述当下中小型企业营销策略的创新问题。 This article will focus on today’s small and medium-sized marketing strategy innovation starting point, focusing on the current situation of small and medium enterprises, and their own problems. Based on these existing problems, this paper discusses how to adapt to the current market development and adopt a marketing strategy that is more suitable for its own development. This article will explain the current SME marketing strategy innovation based on the thinking of the enterprise marketing group, the new marketing strategy in the era of big data, how to establish its own brand, and more importantly based on market segmentation.