党的十五届五中全会提出“完善文化产业政策,加强文化市场建设和管理,推动文化产业发展。”文化产业的发展已进入一个新的历史时期,文化资源商业性开发的重要性日渐显现。电视文化也将走出以往狭隘的领域,形成新的文化产业,并成为文化产业中的重要组成部分,产生巨大的经济、社会效益。深入研究解决电视文化产业化进程中存在的以下几个问题,无疑具有很强的现实意义。 一、强化电视文化的产业文化意识。进入20世纪,随着科学技术进步,工业化、都市化、商品化成为这个时代的重要特征。在这样的时代背景下,一个以文化工业生产为特征,以市民大众为重要消费对象,以电子传播媒介为手段的电视文化,首先滥觞于欧美等国,并迅速在世界各地蔓延。这种依靠电子媒介传播的文化,是一项高科技、高投入的新式媒体。电视传播所要求的高额原始投资,高价节目和高价转播权等高额经常性费 The Fifth Plenary Session of the 15th CPC Central Committee put forward the proposal of “improving cultural industry policies, strengthening the construction and management of cultural markets and promoting the development of cultural industries.” The development of cultural industries has entered a new historical period and the importance of commercial exploitation of cultural resources has become increasingly apparent . Television culture will also step out of the narrow area of ​​the past, form a new cultural industry, and become an important part of the cultural industry, resulting in enormous economic and social benefits. To study and solve the following problems existing in the industrialization of TV culture undoubtedly has very strong practical significance. First, strengthen the industrial culture awareness of television culture. In the 20th century, with the advancement of science and technology, industrialization, urbanization and commercialization have become important features of this era. Against such a backdrop of the times, a television culture characterized by cultural and industrial production, with the public as an important consumer and electronic media as its means first started its operation in Europe and the United States and spread rapidly around the world. This culture of relying on electronic media is a new type of high-tech, high-input media. High recurring fees such as high initial investment required for television broadcasting, high-priced programs and high-priced broadcast rights