“随变”升级,挥师中端此番“依天亮剑”,还要从蒙牛冰品事业部部长刘瑞的一个“野心”说起。一直以来,蒙牛冰品单支大多低于1.5元,带领众多国内品牌一同处于市场低端。要想丰富产品线,提升利润和品牌形象,刘瑞明白,开发出一支主力产品进军中端势在必行。经过细致分析后,目标锁 “Updating from the change” was an upgrade of the “middle-mind sword” in the middle of the game, but also from the “ambition” of Liu Rui, the minister of Mengniu Ice Products Division. All along, most of Mengniu’s ice products are below 1.5 yuan, leading many domestic brands to be at the low end of the market. In order to enrich product lines and increase profits and brand image, Liu Rui understands that it is imperative to develop a leading product to enter the market. After careful analysis, the target lock