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大众传播媒介是现代生活不可或缺的组成部分,无时无刻不影响着人们的生活与发展,改变着人们的生产生活方式及价值观念,推动社会潜移默化的改变。大众传播媒介作为思想政治教育工作的重要载体,是一把双刃剑,它因其独有的特点和教育功能影响着人们的生产生活,不仅给思想政治教育带来了机遇,同时也带来巨大的挑战。思想政治教育工作者要积极应对大众传播媒介对思想政治教育带来的挑战,采取有效的应对策略,确保思想政治教育的实效性。
The mass media is an indispensable part of modern life. It affects people’s life and development all the time, changes people’s production and life style and values, and promotes subtle changes in society. As an important carrier of ideological and political education, the mass media is a double-edged sword. Because of its unique characteristics and educational functions, the mass media has an impact on people’s production and life. It not only brings opportunities for ideological and political education, but also brings about huge challenge. Ideological and political education workers should actively respond to the challenges brought by mass media to ideological and political education and adopt effective coping strategies to ensure the effectiveness of ideological and political education.