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随着社会的不断发展与人们生活水平的不断提升,中央空调的利用率处于大幅度攀升的状态。然而,中央空调在营销方面仍然存在着诸多问题,其仍然处于困境之中,如何走出困境寻求更好的发展成为重要的课题。本文首先阐述中央空调高度重视营销的重要意义,融合分析中央空调现存的问题,随之明确走出营销困境应当坚持的原则,最后提出了相应的解决方案,希望对中央空调走出营销困境起到积极的作用。
With the continuous development of society and people’s living standards continue to rise, the utilization rate of central air conditioning in a state of sharp rise. However, there are still many problems in the marketing of the central air conditioner, which are still in the dilemma. How to get out of the dilemma and seek better development has become an important issue. This paper first elaborates the importance of central air conditioning attaches great importance to marketing, integration analysis of the existing problems of central air conditioning, followed by a clear out of the marketing dilemma should adhere to the principle, and finally put forward the corresponding solutions, hoping to central air conditioning out of the marketing dilemma played a positive effect.