信息化产品给人们生活带来了诸多便利,但也加剧了短暂化消费、产品焦虑等问题。通过分析人们在当前生活中的产品使用困惑,从服务性心理反思了消费需求与设计变化,归纳了设计从功能走向服务的发展趋势,并以Nike运动社区为典型设计案例进行论证。 Information products have brought a lot of convenience to people’s life, but also exacerbated the short-term consumption, product anxiety and other issues. Through analyzing the confusion of product use in current life, this paper reflects consumer demand and design change from service psychology, and summarizes the development trend of design from function to service. The case of Nike sports community is taken as a typical design case to demonstrate.