中国社会经济的飞速发展使得电视观众的文化需求趋于多样化,各个电视栏目的受众分众现象越来越严重,省级卫视如何提高自己的竞争力,在众多升级频道中脱颖而出,占据重要的位置,实现电视台的良好发展,现代化的运营理念和科学的经营管理模式就是一个非常重要的因素。中国一些省级卫视也都根据自身的特点,探索出了一套适合自己且行之有效的运营模式,并取得了不错的成绩。本文将以最近几年崛起的河南卫视为例,探讨河南卫视经营的成功经验。 The rapid development of China’s social economy has made the cultural needs of TV viewers more diversified. Each TV section has become more and more serious in its audience. How provincial TV stations can enhance their competitiveness and stand out in many upgrade channels and occupy an important position , To achieve the good development of television stations, modern management concepts and scientific management model is a very important factor. Some provincial-level satellite TV in China have also explored a set of suitable and effective operating mode based on their own characteristics and achieved good results. This article will take Henan TV which has risen in recent years as an example to discuss the successful experience of Henan satellite TV operation.