动漫卡通有着良好的市场基础,庞大的受众市场将是一块巨大的蛋糕。这也是特步、三斯达、匹克等企业纷纷把卡通植入营销的根本驱动力特步联手迪斯尼、三斯达携手QQ、匹克推出“皮皮”和“可可”两只卡通蚂蚁,他们看重的都是这些卡通形象良好的社会认知度。通过把这些卡通形象植入,能够帮助企业迅速提升品牌知名度,有效打开市场 Cartoon animation has a good market foundation, a huge audience market will be a huge cake. This is also the special step, the three Star, Pick and other companies have put the root cause of cartoons marketed marketing special joint Disney, three of Star hand QQ, Peak launched “Pippi ” and “Cocoa ” two cartoon ants, What they value are good social awareness of these cartoons. Implanted through these cartoon images, can help enterprises to quickly enhance brand awareness, effectively open the market