读书会是促进高校阅读推广最重要的推广手段之一,上海建桥学院新闻传播学院博雅读书会在开展新生读书调查报告、日常读书活动、读书采风活动、“好书听我讲”读书分享活动、读书竞赛活动等读书推广措施,在促进学校阅读推广、提高师生人文素养、营造书香校园氛围等方面发挥了重要的影响。通过对博雅读书会读书推广措施与推广成效的分析,认为高校在推广读书会活动时,应建立和完善长效激励机制,在全校范围内推广读书会的成立与运作,充分发挥学校图书馆的主导作用,最大程度发挥读书会促进高校阅读推广、营造书香校园方面的积极作用。 Reading is the promotion of college reading and promoting one of the most important means of promotion, Shanghai Jianqiao University School of Journalism and Communication liberal arts reading in the new student survey report, daily reading activities, reading activities, “good books listen to me” reading Sharing activities, reading activities such as reading books to promote measures to promote school reading and promotion, improve the humanities and cultural qualities of teachers and students, to create a scholar campus atmosphere has played an important impact. Based on the analysis of the promotion measures and promotion effectiveness of reading study in Burson-Marsteller School, the author thinks that colleges and universities should establish and perfect long-term incentive mechanism to popularize the establishment and operation of reading society within the whole school and give full play to the Leading role, to maximize reading will promote the promotion of colleges and universities to create a scholarly campus positive role.