总部设在美国的宝洁公司是一家庞大的生产日用消费品的公司,因业绩杰出而在全球营销界中久负盛名。然而,由于最近美国市场的情况出现了一些变化,这些变化极大地影响了宝洁公司的正常生产与经营,并使这家公司不得不做出相应的管理对策,制定新的营销手段。在制定新的营销手段之前 Procter & Gamble, headquartered in the United States, is a large company that produces consumer goods and enjoys a reputation in the global marketing community for its outstanding performance. However, due to the recent changes in the U.S. market, these changes have greatly affected the normal production and operation of P & G and forced the company to make management decisions and formulate new marketing tools. Before developing a new marketing tool