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随着中国—东盟博览会永久落户南宁以及中国—东盟自由贸易区的建成,东盟国家每年来桂的游客不断增长,因此在CAFTA的背景下如何更好的发展广西入境旅游,早已成为旅游业关注的重点。本文通过对泰国游客进行问卷调查,旨在研究目前泰国游客赴广西旅游所呈现出的特点,为广西入境旅游市场的发展、旅游企业的市场营销活动的开展提供参考,同时也为与其他东盟国家旅游合作机制的完善与创新提供借鉴。
With the permanent establishment of the China-ASEAN Expo in Nanning and the establishment of the China-ASEAN Free Trade Area, as the number of tourists from the ASEAN countries to Guangxi increases every year, how to better develop inbound tourism in Guangxi in the context of the CAFTA has long been a concern for the tourism industry Focus. This paper, through a questionnaire survey of Thai tourists, aims to study the current characteristics of Thai tourists’ traveling to Guangxi and provide reference for the development of inbound tourism market in Guangxi and the marketing activities of tourism enterprises. At the same time, Tourism cooperation mechanism of improvement and innovation to provide reference.