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奥运会吉祥物是历届奥运会最典型的视觉符号之一,是奥运形象形成的主导因素,它不仅是奥运精神的载体,也展现了主办国的文化。文章论述了俄罗斯名族文化在索契2014年冬奥会吉祥物“北极熊”“雪豹”“兔子”中的体现,从吉祥物的选择,颜色设计,吉祥物与象征文化的关系等方面进行阐述,深刻说明了俄罗斯传统的名族文化在冬奥会吉祥物中的渗透和体现。
The mascot of the Olympic Games is one of the most typical visual symbols of successive Olympic Games. It is the dominant factor in forming the Olympic image. It not only serves as a carrier of the Olympic spirit but also shows the culture of the host nation. The article expounds the embodiment of the Russian ethnic culture in Mascot, Polar Bear, Snow Leopard and Rabbit in the 2014 Winter Olympic Games in Sochi. From the selection of mascot, color design, mascot and symbolic culture The relations and other aspects of elaboration, a profound description of the Russian traditional ethnic culture in the Olympic Winter Games mascot penetration and embodiment.