社交媒体使得人人都是麦克风,娱乐至死使得全民狂欢,而又日渐麻木。人,从来没有像今天这样价值凸显,也从来没有像今天这样难以触动。广告从诞生之起,就是本着触碰心灵、扣人心弦为初心。从1980年到现在,中国经历了从传统的媒体时代到互联网、移动互联网、再到今天“互联网+”时代的变革,营销思维也在因此不断演变。DSP、多屏互动、搜索引擎、VR、人 Social media makes everybody a microphone, entertaining to death, making national carnival, and increasingly numb. People have never been as worthy as they are today, and they have never been as hard to touch as they are today. Advertising from the birth, is in touch with the heart, exciting as the beginning. From 1980 to the present, China has undergone a revolution from the traditional media era to the Internet, the mobile Internet, and today’s “Internet +” era. As a result, marketing thinking has been evolving. DSP, multi-screen interaction, search engine, VR, people