地市级以上的电视台尽管拥有更加充足的资金,拥有实力更强的人才,但毕竟脱离基层群众,远离农村生活。所以在农业节目方面更多的是采取与县级电视台合作的方式。这种方式不但有利于自身发展,还有利于提升县级电视台农业节目的质量。本文简述了两种最受基层群众关注的选题,探讨了提高县级电视台农业节目质量的渠道,希望以此能从受众角度出发做好农业节目。 Although television stations above the municipality level have more sufficient funds and more capable personnel, they are far from rural areas after all. So in terms of agricultural programs, more is the way to cooperate with county-level television stations. This approach will not only help its own development, but also help to improve the quality of agricultural programs at county-level television stations. This article gives a brief account of the two topics most concerned by grass-roots people and explores ways to improve the quality of agricultural programs at county-level television stations in the hope that agricultural programs can be well targeted from the audience’s perspective.