在世界上销量第二大的报纸《朝日新闻》也是一家大型综合性媒体。因基于内容的立体经营,它获得了比销量第一的《读卖新闻》更多的社会认同和良好的经济效益。立体产业链的开发能带来立体渠道与多点赢利模式的可能。朝日集团的经营模式对我国的传媒发展具有启示意义。 Asahi Shimbun, the second-largest newspaper in the world, is also a large-scale integrated media. Because of the three-dimensional operation based on content, it gained more social recognition and good economic benefits than Yomiuri Shimbun, which is the No. 1 salesman. The development of three-dimensional industrial chain can bring the possibility of three-dimensional channels and more profit-making models. Asahi Group’s business model for our media development has enlightenment.