当前,随着智能手机和平板电脑的普及,移动互联网正潜移默化地融入我们的社会与生活。在这样的环境下,作为传统媒体的地市级党报如何再造品牌价值优势,发挥地市级党报传播信息的主流功能,是摆在地市报人面前的研究课题。地市级党报与新媒体的比较优势移动互联网等新兴媒体消除了时空维度对信息传播的限制,实现了随时随地传播信息的功能。对传统主流媒体的地市级党报带来冲击。但比较 At present, with the popularization of smartphones and tablets, the mobile Internet is subtly integrating into our society and life. Under such circumstance, how to recreate the brand value advantage of the prefectural-level party newspaper as the traditional media and give full play to the mainstream function of the municipal-level party newspaper in disseminating information is the research topic placed before the local newspaper reporter. Comparative advantages of prefectural-level party newspapers and new media The emerging media such as the mobile Internet have eliminated the restrictions imposed by the space-time dimension on information dissemination and have enabled the dissemination of information anytime, anywhere. Impact on the traditional mainstream media at the municipal party newspaper. But more