《中国广告》杂志自1981年成立至今,一直关注中国广告业界的发展,致力于促进行业的发展。2013年,《中国广告》杂志首次对当年的数字案例做了盘点,并且评选出了2013年度数字营销酷案并在2014年3月28日第十三届中国广告与品牌大会上进行了颁奖。这个全新的奖项推出之后就受到了业界的强烈欢迎,我们受到了来自中国各大数字代理公司的关注。有感于数字营销正在以脱缰野马之势迅速地席卷全球各大品牌,树立统一的行业评价 Since its establishment in 1981, China Advertising magazine has been focusing on the development of China’s advertising industry and is committed to promoting the development of the industry. In 2013, for the first time, China Advertising magazine conducted an inventory of the digital cases of the year and selected the 2013 Digital Marketing Cool Case and presented the awards at the 13th China Advertising and Brand Conference on March 28, This new award was launched after the strong industry’s welcome, we have been from the major digital agencies in China’s attention. Feel the digital marketing is taking the wild horse quickly swept across the world’s major brands and establish a unified industry evaluation