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随着大数据时代的到来,网约车作为“互联网+”下的一种新业态,对大众生活产生了深刻影响。网约车的出现促进了出租车市场的信息共享与信息对称,降低了乘客与司机的匹配成本。本文以此为切入点,通过对传统出租车、网约“出租车”、网约“专车”和“顺风车”这四种服务模式下有载率的量化,构建包含车速参数和利润率的出租车服务模型,以济南市的十条特定路段为例进行实证研究。结果表明:从专职司机角度,在高峰期,传统出租车、网约“出租车”及网约“专车”接“远途单”的收益更高,而对于“顺风车”顺路接“近途单”更为有利;在非高峰期,这四种服务模式接“近途单”的收益更高。
With the advent of the era of big data, the network car as a “Internet + ” under a new format, has a profound impact on public life. The emergence of network about the car to promote the taxi market information sharing and information symmetry, reducing the cost of matching passengers and drivers. This article takes this as an entry point, through the traditional taxi, network about “taxi ”, network about “car ” and Speed parameters and profit margin of the taxi service model to Jinan City, ten specific sections as an example for empirical research. The results show that: from a full-time driver’s point of view, at the peak, the traditional taxi, network about “taxi ” and about “car ” then “long distance single Car ”along the way, “ near single ”is more favorable; in the off-peak period, these four service modes then “ near one single ”higher returns.