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当前,数据调查与媒体的关系越来越密切,一方面,不少媒体建立了专门的调查中心,用以了解舆情、组织报道,甚至作为创新新形势下群众工作的一种手段;另一方面,也有媒体试图通过调查建立强大的数据库,实现媒体经营的集约型发展。那么,如何将舆情与报道有效结合,如何将调查数据转化为核心报道力?如何用数据支撑精准营销?以下媒体的实践可作参考。
At present, the data survey and the media are getting closer and closer. On the one hand, many media have set up special investigation centers to understand public opinion and organize reports, and even serve as a means of innovating the work of the masses in the new situation. On the other hand, Some media also tried to establish a strong database through investigation and realize the intensive development of media management. So, how to effectively combine public opinion with the report, how to turn the survey data into core coverage? How to use data to support precision marketing? The following media practices can be used for reference.