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为构建湖南农业科技期刊面向“三农”办刊创新体系,以2001～2003年为时段,采用抽样调查的方法,对湖南省13个地(市)192个乡(镇)村92392户进行了农业科技期刊入户率的调查,结果表明,2001,2002,2003年度订阅总数分别为9113,11020,13573册,平均入户率分别为9.86%,11.93%,14.69%,呈逐年增长趋势。但分布极不平衡,老少边山穷地区期刊入户率仅为4%左右。入户期刊中应用技术类期刊41种,占44.1%;综合类39种,占41.9%;其他类13种,占14%。经对调查结果分析认为,农业科技期刊市场潜力很大,入户率主要受信息、交通地理条件、农业经营状况、科技意识、年轻人外出打工等因素的制约,因而提出了提升农民科技意识、加强期刊整体策划、拓宽发行渠道、缩短出版周期等经营策略。
In order to build an innovation system for Hunan agricultural sci-tech periodicals oriented to “agriculture, farmers and rural areas”, taking the period of 2001-2003 as a sampling period, 92392 households in 192 townships (towns) in 13 prefectures and cities of Hunan Province The results showed that the total subscriptions in 2001, 2002 and 2003 were 9113,11020 and 135,773 respectively, with the average household occupancy rates of 9.86%, 11.93% and 14.69%, respectively, showing an increasing trend year by year . However, the distribution is extremely unbalanced, and the percentage of young and middle-aged families living in mountainous and poor areas is only 4%. There are 41 kinds of technical journals in the household journals, accounting for 44.1%, 39 kinds of comprehensive types accounting for 41.9% and 13 kinds of other kinds accounting for 14%. According to the survey results, the market potential of agricultural sci-tech periodicals is very large. The rate of entering households is mainly controlled by factors such as information, traffic geography, agricultural management, scientific and technological awareness, young people going out for work and other factors. Therefore, Strengthen the overall planning of journals, broaden distribution channels, shorten the publication cycle and other business strategies.