论文部分内容阅读
自主品牌车企需要的不仅是一款概念车、一个设计大师和地球上某个角落的设计中心,还需要能够将品牌战略、品牌文化和企业精神可视化的设计战略人们说起汽车设计,通常都从造型设计开始。追溯中国汽车行业中的设计发展过程,改革开放前汽车造型曾有过完全的自主创新设计,例如一汽的红旗CA770轿车、北汽的BJ212等。改革开放后,汽车造型设计则经历了一段曲折、但并不漫长的过程。从“山寨”到极致的“怪异”创新,从外包给意大利到自己在海外设立设计公司,现在则又到了开始启动广义的设计阶段,只有深刻理解这一
It is not only a concept car, a design master and a design center in a corner of the world that is needed for own-brand car companies, but also a design strategy that can visualize the brand strategy, brand culture and entrepreneurial spirit People talk about car design, usually From the design start. Tracing back the design and development process in China’s auto industry, there were completely independent design innovations in the car styling before the reform and opening up. For example, the Hongqi CA770 sedan in FAW and BJ212 in Beiqi have been used. After the reform and opening up, car styling has gone through some twists and turns, but not a long process. From the “cottage” to the ultimate “weird” innovation, from outsourcing to Italy to set up a design company overseas, it is time to start a broad design phase, only a deep understanding of this