最近一段时间随着国际范围内经济、政治、文化交流的增多,国家和城市的形象设计,逐渐成为一个热门的话题。回想笔者当年求学于大学设计院系时,平面设计(视觉传达)专业所开设的课程涵盖书籍设计、广告设计、标志设计甚至企业形象(CIS)设计,而几乎没有“国家形象”或者“城市形象”方面的考量。十余 Recently, with the increase of economic, political and cultural exchanges in the international community, the image design of the country and the city has gradually become a hot topic. Recall that when I was studying in the university design faculty, Graphic Design (Visual Communication) offered courses covering book design, advertising design, logo design and even corporate image design with almost no “national image” or Consideration of “City Image”. More than ten