企业之间由单纯的产品竞争,已经转向彼此供应链之间的竞争服装企业的传统经营模式正被一批后来者颠覆,这些后来者没有制衣工厂和专卖店,雇员一般也只有三五百人,它们仅凭互联网、呼叫中心和仓库,每天却可以卖出上万件衬衫。这与传统服装企业需要在生产和渠道上投入巨资形成鲜明的反差。尽管它们也遭到很多非议,但是,数千万 The competition between enterprises by simple products has shifted to competition among supply chains. The traditional business model of garment enterprises is being overturned by a group of latecomers who do not have garment factories and specialty stores. Employees generally only have three to five hundred People, who rely solely on the internet, call centers and warehouses, can sell tens of thousands of shirts a day. This is the traditional garment enterprises need to invest heavily in production and channels in stark contrast. Although they have also suffered many criticisms, tens of millions