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本文通过对低碳经济时代消费者行为特征的针对性分析,结合休闲农业的内在特质,以宁夏地区的休闲农业为例进行了实证研究,明确指出宁夏休闲农业产业经营必须具有生态思维和低碳理念,善于统筹规划、系统开发,科学管理,注重内涵,通过体验式营销实现突破式发展。
Based on the analysis of the characteristics of consumer behavior in the low-carbon economy era and the inherent characteristics of leisure agriculture, this paper takes the case of leisure agriculture in Ningxia as an example to make an empirical study. It points out that the leisure agriculture industry in Ningxia must have ecological thinking and low-carbon Philosophy, good at overall planning, system development, scientific management, focus on content, through experiential marketing to achieve breakthrough development.