在制造企业那里,管理已成为最重要的显学,管理出效益已经不是一句空话。而在传播企业这里,管理还没有得到应有的重视。比方说管理学界密切关注的核心竞争力,实际上已经出现了危机,许多企业很容易把“一招鲜”当成核心竞争力,特别是在传播企业里 In the manufacturing enterprises, management has become the most important school, management efficiency is not empty talk. In the spread of business here, management has not received the attention it deserves. For example, the core competitiveness that the management circles pay close attention to has in fact already emerged a crisis. Many enterprises can easily regard the “one move” as their core competitiveness, especially in the communication enterprises