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当前,我国房地产企业面临的环境更为复杂、信息更为庞杂、风险进一步加大。无论是大型房地产公司,还是中小房地产企业,只要踏入竞争的海洋,都会不可避免地遭受各种危机的侵袭。因此,处理危机,从战略高度上实行危机管理(CrisisManagement),已成为我国房地产企业的必然选择。一、
At present, the real estate enterprises in our country are faced with more complicated environment, more complicated information and more risks. Whether large real estate companies, small and medium-sized real estate companies, as long as the sea into the competition, will inevitably suffer a variety of crisis attacks. Therefore, to deal with the crisis and implement Crisis Management strategically has become the inevitable choice for the real estate enterprises in our country. one,