电视在西方国家兴起时,很大程度上寄望它能作为提高教育和促进民主的工具而发挥作用,这就是大多数西方国家为什么放弃了美国商业体制,而采纳了肇始于英国的公共广播电视体制的原因之一。公共广播电视具有公共性,本身赋有民主色彩。在电视刚刚问世时,西方国家的报业普遍实行了成熟的商业化运营,按说同为大众传播媒介,电视走商业化道路是轻车熟路的事,但考虑到其收视的普适性特征及其对观众具有强大影响力的潜质,西方国家 The rise of television in Western countries, to a large extent, hope it can play a role as a tool to improve education and promote democracy, which is why most Western countries abandoned the commercial system in the United States, but adopted the British public radio and television System one of the reasons. Public radio and television have the publicity, itself endowed with democratic colors. At the time when the television had just come out, the western countries’ newspapers and periodicals generally carried out mature commercial operations. According to them, as the mass media, the commercialization of television was a matter of paramount importance. However, taking into account its universality of viewing and its effect on The audience has a strong influence on the potential of Western countries