中国正在经历一场深刻而广泛的数字化转型,无所不在的互联网和无处不有的数据成为新常态。一如蒸汽机根本性地改变人类发展的历程,数字化正在塑造新的未来。过去,中国经济和商业的转型都由政府自上而下主导。而当下这场数字化转型却在很大程度上由消费市场推动。日渐富裕的中国消费者不仅在推动经济发展模式的转型,其日渐数字化的消费行为也在重新定义市场形 China is experiencing a profound and extensive digital transformation. The ubiquitous Internet and ubiquitous data are becoming the new normal. Just as steam engines fundamentally change the course of human development, digitization is shaping a new future. In the past, the transformation of China’s economy and commerce was dominated by the government from the top. The current digital transformation is to a large extent driven by the consumer market. Increasingly affluent Chinese consumers are not only driving the transition to an economy, but their increasingly digital consumer behavior is also redefining the market