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研究现代新闻信息服务对象是大众传播研究的一个重要课题。随着大众传媒的迅猛发展,尤其是以互联网为代表的媒介在世界范围内的快速推进,表明当今的受众已不再是单纯的信息接受者。文章从受众是新闻传播事业赖以发展的基础出发,从市场定位、社会阶层、思维习惯与价值取向和心理学角度划分受众类型,展示当代信息服务对象在中外文化冲突与时代环境正负面影响下的主要特征。
Research on modern news information service object is an important issue of mass communication research. With the rapid development of the mass media, especially the rapid development of the media represented by the Internet around the world, it shows that today’s audience is no longer a purely information receiver. From the viewpoints of audiences’ reliance on the development of journalism and communication, the article divides the types of audiences from the perspectives of market orientation, social class, thinking habit, value orientation and psychology to show the positive and negative impact of contemporary information service targets on the cultural conflicts between China and foreign countries and the times. The main features.