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近日,美兰德发布《2013年省级卫视电视节目网络传播效果分析报告》,报告显示,2013年省级卫视频道所获得的网络视频点击总量达336亿余次,网民对电视节目内容的收视需求增强,2013年电视节目在互联网的二次传播获得全面升级。这其中,“二八法则”依然表现明显,排名前十省级卫视频道旗下栏目获得了所有监测省级卫视频道中超过80%的视频点击次数,优势平台的价值在互联网传播渠道中也得到了有力彰显。
Recently, Meilande released the “Analysis Report on the Effect of Network Transmission of Provincial TV and Television Programs in 2013”. The report shows that the total number of online video hits received by provincial satellite TV channels reached more than 33.6 billion in 2013. Internet users’ complaints about the content of TV programs The demand for viewing has been enhanced. In 2013, the secondary spread of television programs on the Internet was fully upgraded. Among them, “28 law ” is still evident, the top ten provincial-level satellite TV channels under the banner of all monitoring provincial TV channels more than 80% of video clicks, the value of the advantages of the platform in the Internet channel Got a strong demonstration.