最近一两年,有不少“外行”杀进眼镜圈,无论是垂直电商还是O2O,无论是远程验光还是快时尚,他们有一个共性,那就是挥舞着颠覆眼镜行业的旗帜。有人不禁要问:难道眼镜行业就这么容易被颠覆吗?事实上,这是真的。但真正会颠覆眼镜行业的并不是那些举旗呐喊的,而是另有其人。是谁呢?让我们先看看传统眼镜零售企业的致命弱点在哪里。 In the last year or two, there are quite a few “lay people” who have killed the eyewear circle. Whether it is vertical e-commerce or O2O, they have one thing in common in terms of remote optometry or fast fashion. They are waving the banner of the subversive optical industry. Some people can not help but ask: Is the optical industry so easy to subvert it? In fact, this is true. But the real subversion of the glasses industry is not to raise their voices, but others. Who is it? Let us take a look at the traditional optical retail business where the fatal weakness.