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随着社会经济的不断发展,互联网的普及,加之在2009年出现了“双十一”购物促销活动,在网上购物的人们越来越多了,人们足不出户就可以购买到自己想要的东西,网购这种消费方式日趋盛行,由此也造就了“双十一”购物狂欢节。“双十一”发展历时六年,从2009年交易额0.5亿元到2015年双十一结束,天猫交易额达到912亿元。这仅仅是天猫双十一当天的销售数据,还没有包含京东、苏宁易购、唯品会、蘑菇街等其他电商平台的销售数据。每年剧增的庞大数据,不得不令人为之震惊。但是在这欣欣向荣景象的背后,也藏匿着不少问题。文章从“双十一”的兴起,成功及反思方面,就其存在的问题提出一些应对措施。
With the continuous development of the social economy and the popularization of the Internet, as well as the “Double 11” shopping promotions in 2009, more and more people are shopping online and people can buy themselves without leaving home What you want, online shopping this increasingly popular consumer style, which also created a “double eleven” shopping carnival. “Double 11 ” development lasted six years, from 0.5 billion in 2009 to 2015 double eleven over, Lynx trading volume reached 91.2 billion yuan. This is just the sales data of the day cat double-11, does not include Jingdong, Suning Tesco, Vipshop, Mushroom Street and other e-commerce platform sales data. The dramatic increase in data every year has had to be shocked. But behind this thriving scene, there are many problems hiding. The article puts forward some countermeasures on the existing problems in the rise, success and reflection of “Double Eleven”.