在86年投放市场的“伯龙”系列化妆品的外包装,是由我设计的,当时是我国第一套男用化妆品,市场反映强烈,深受广大消费者欢迎。我设计时的指导思想是突出一个“新”字,因此在包装上大胆采用黑色(黑色在化妆品包装上是罕有问津的),以它来强烈表现男性的粗犷个性,再配上代表热情的红色,代表沉着干炼的灰色,更体现男性稳健不失热情,果断而不失冷静。 继“伯龙”系列产品后,随着我对化妆品内涵的认识不断深化,在 In the 86 market launch of the “Beilong” series of cosmetic packaging, designed by me, was China’s first set of men’s cosmetics, the market reflected strong, welcomed by the vast number of consumers. My guiding principle at design time was to highlight a “new” character, so it was bold on packaging (black is rarely seen on cosmetic packaging), with a strong expression of the rugged personality of men, coupled with a passionate red , On behalf of calm gray, but also reflects the steady and without loss of enthusiasm of men, decisive without losing calm. Following the “Beron” series of products, with my understanding of the connotation of cosmetics deepening