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劳模品牌效应是劳模经济效应中极为重要的内容,而当劳模与某一类或某个产品紧密联系时,其品牌效应愈加明显。以发挥劳模品牌效应为诉求点的广告软文的写作,要找准诉求点,通过塑造劳模形象以树立公司形象、产品形象;尽可能以醒目标题夺人眼目;请知名人士或专家背书,提升读者对人物和产品的信任度;语言追求经典神圣,增强感染力,以强化劳模正面形象,充分发挥劳模的正能量作用;严守写作道德底线,拒绝弄虚作假以免玷污劳模道德形象。《中国“碧根果皇后”何雅萍的农民情怀》是以发挥劳模品牌效应为诉求点的广告软文中的成功案例。
The model effect of model workers is an extremely important part in the economic effects of model workers. When the model workers are in close contact with a certain type or product, the brand effect becomes more obvious. To play model brand effect as the appealing point of advertising soft paper writing, to identify the appeal point, by shaping the image of workers in order to establish a corporate image, product image; eye-catching headlines as far as possible striking; celebrities or experts endorsed to enhance the reader Trust in people and products; language is sacred to the pursuit of the classic and enhance the appeal to strengthen the positive image of the model worker, give full play to the role of positive model workers; strict moral integrity of writing, refuse to resort to fraud so as not to tarnish the moral image of model workers. “China ” Queen of Begonia “He Yaping peasant feelings” is a successful case of advertising in the text to play model brand effect as a point of appeal.