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县级电视台是最基层的电视媒体,近年来由于娱乐节目的发展越来越迅速,娱乐节目凭借其丰富的内容和有趣的节目形式受到了大众的喜爱,县级电视台为了增强自身的市场竞争力,也在不断发展娱乐节目,但是县级娱乐节目在发展的过程中,也出现了缺乏创新和内容同质化的特点,制约着其发展。本文主要阐述了县级电视台娱乐节目的发展现状,并针对存在的问题提出了积极的应对措施,旨在促进县级电视台娱乐节目的健康发展。
County-level television stations are the most basic television media. Due to the rapid development of entertainment programs in recent years, entertainment programs are popular with the public due to their rich contents and interesting program forms. In order to enhance their market competitiveness, county-level television stations, , But also constantly developing entertainment programs. However, the development of county-level entertainment programs also lacks the characteristics of innovation and content homogeneity, restricting its development. This article mainly elaborates the current situation of entertainment development of county-level TV stations and puts forward positive countermeasures for the existing problems in order to promote the healthy development of entertainment programs at county-level television stations.