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全媒体时代的特性是信息海量、信息过载、内容庞杂、渠道多元,这已成为传播领域的“新常态”。传播技术的迭代提速,改变了人们获取信息的方式,发现信息价值的手段不断出新,价值变现能力超乎想象。大数据与靶向分发的引入,让传播变得更精准。在这样的传播生态下,把控好新闻的导向,按照传播规律和市场规律做好新闻业务创新,是媒体从业者必须努力解答好的实践课题。
The characteristics of the all-media era are vast amounts of information, overloaded information, complicated contents and diversified channels. This has become the “new normal” in the field of communications. The speed of iteration of communication technology has changed people’s way of obtaining information. The means of discovering the value of information have been constantly renewed and the ability to realize value has surpassed the imagination. The introduction of big data and targeted distribution has made communication more accurate. Under such a communication ecology, it is necessary for media practitioners to work hard to answer good practice topics in regard to the orientation of news control and the innovation of news business in accordance with the laws of communication and market rules.