中国第一本媒体品牌战略专著;第一次从品牌战略角度全面分析与反思中国卫视发展的五大模式。这不是一本传统意义上的媒体理论研究文集,也不是一本媒体经营案例集锦,这是一本关于营销与战略理论在电视媒体行业的实践报告和反思。在这本书里,关于省级卫视部分,作者没有从 GDP 的角度去选取山东、浙江等卫视 China’s first media brand strategy monograph; for the first time from a brand strategy point of view a comprehensive analysis and reflection on China’s five major TV development model. This is not a traditional collection of research papers on the theory of the media, nor is it a collection of media business cases, which is a practical report and reflection on marketing and strategy theory in the television media industry. In this book, on the provincial satellite TV part, the author did not choose Shandong, Zhejiang and other satellite TV from the perspective of GDP