平面设计是涉及的基本内容,其主要构成部分包括图形、文字及色彩,平面设计运用的领域十分广泛,既可以运用于除影视设计之外的所有几何空间中也可以运用于大量生产的如书籍、广告、宣传语等包装中,进而达到视觉审美的效果,进而满足人们审美需求,达到广告宣传的作用。一、平面设计中视觉审美元素的构成图形、文字及色彩是品面设计的基本构成元素,对其进行科学的、合理的布局规划,进而达到视觉审美的效果,满足现代 Graphic design is the basic content involved, the main components include graphics, text and color, graphic design is widely used in areas that can be used in all geometric space except film and television design can also be used for mass production such as books , Advertising, promotional language and other packaging, and then to achieve the effect of visual aesthetic, and then meet people’s aesthetic needs, to achieve the role of advertising. First, the composition of visual aesthetic elements in graphic design Graphics, text and color are the basic elements of design, its scientific and rational layout planning, and then to achieve the visual aesthetic effect to meet the modern