1.做好准备工作。美国市场是世界上最复杂的市场,在其各州和各地方存在着不同的必须遵守的律例,必须弄清楚这些律例。 2.不要试图马上在全美国遍地开花,应该首先瞄准1个市场,有了立足点后再扩大。 3.制定1个用于广告、公共关系和物资销售等活动的充足的推进预算,预算过低难以成功,至少奏效很慢。 1. Make preparations. The U.S. market is the most complex market in the world. There are different laws that must be observed in all states and places. These laws must be clarified. 2. Don’t try to immediately bloom in all parts of the United States. You should first aim at a market, and then expand after gaining a foothold. 3. Formulate a sufficient promotion budget for activities such as advertising, public relations, and material sales. If the budget is too low, it will be difficult to succeed, or at least it will be very slow.