黑色旅游的开发因其敏感性曾引起较大争议,但开发的意义不言而喻。本文以公共关系为视角,在分析其黑色旅游构成要素的基础之上,重点探讨了其开发思路,即满足游客公众的体验和感悟的精神需求,协调灾区居民公众与黑色旅游景点管理之间的关系,实现灾区经济复苏、形象重塑等。 The development of black tourism has caused much controversy due to its sensitivity, but the significance of development is self-evident. Based on the public relations, based on the analysis of the elements of its black tourism, this article focuses on its development idea, that is, meeting the spiritual needs of tourists’ experiences and sentiment, and coordinating the public between the disaster areas and the management of black tourist attractions Relations, to achieve disaster recovery, image reconstruction and so on.