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每年都有将近一半的时间在市场中行走与考察,这两年来听的最多的不外乎终端成本层层攀高、同时面临电商渠道及新兴品牌的冲击。应该说整个消费市场的结构变化仍然处于一种稳步上升及面向中高端消费群转移的态势,渠道商及终端商所抱怨的成本与竞争环境几乎也成了祥林嫂式的“呓语”。无论是品牌厂家,还是渠道商和终端商,甚至这个链条上的服务商,都不约而同的对整个趋势的变化了如指掌,深受感染和包围。
Nearly half of the time each year in the market to walk and study in the past two years to listen to the most is nothing more than the terminal cost climbing layers at the same time facing the e-commerce channels and the impact of emerging brands. Should be said that the structural changes in the consumer market is still in a steady rise and the trend for the transfer of high-end consumer groups, channel operators and terminal manufacturers complained about the cost and competitive environment has almost become Xianglinsao-style “language” . Whether brand manufacturers, or channel and terminal operators, and even the service providers in this chain, are invariably the changes in the entire trend well known, deeply infected and surrounded.