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我国在自主服装品牌设计的发展与建构过程中走入了较深的误区,严重干扰了我国服装品牌设计的发展,进而严重影响到我国服装设计和产业的可持续发展和深层次服装品牌文化的建设。本文从设计的角度来建构服装品牌设计,强调设计的力量和魅力对于服装品牌设计的重要性,以及对于我国服装产业长远发展的重要性。
China has entered a deeper misunderstanding in the development and construction of self-owned clothing brand design, which seriously interfered with the development of China’s clothing brand design and seriously affected the sustainable development of China’s fashion design and industry as well as the deep-rooted clothing brand culture Construction. This article constructs the clothing brand design from the perspective of design, emphasizing the importance of the power and charm of the design for the design of the clothing brand and the long-term development of the garment industry in our country.