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随着各种传媒手段的竞相发展,电视作为主流媒体资源在自身发展中不断求新求变,面对日益多元化的社会诉求,以及各电视台之间白热化的竞争,民生新闻的兴起为电视台新闻节目的改革带来了新方向。民生新闻的特点是平民视角,民生内容和民本取向,它更注重发掘自己的本土化资源优势,关心的是本地受众身边的事情,突出了平民化与本土化的特点。民生新闻逐渐成为电视台“新闻立台”战略的新选择。然而,在县级电视台中,由于受到信息资源、人力资源和物质资源等多种因素的限制,往往造成民生新闻发展的诸多“瓶颈”。因此,县级电视台民生新闻如何走出特色生存之路,事关基层电视台的生存之道。
With the competing development of all kinds of media means, as the mainstream media resources, TV constantly innovates and changes its own development. Faced with increasingly diversified social demands and intense competition among various TV stations, the rise of the people’s livelihood news is the news of the television station The program reform has brought a new direction. The features of people’s livelihood news are the common people’s perspective, the people’s livelihood content and the people orientation. They pay more attention to discovering their own localization advantages and are concerned about the things around the local audience, highlighting the characteristics of common people and localization. People’s livelihood news has gradually become a new choice of television station “news station” strategy. However, in county-level television stations, due to the restrictions of many factors such as information resources, human resources and material resources, they often cause many bottlenecks in the development of people’s livelihood news. Therefore, how the people’s livelihood news at the county-level television station can get out of the way of distinctive survival depends on the survival of the grass-roots TV stations.