文章阐述了经营者和消费者之间的关系,指出经营者必须在正确认识这种关系对与消费者建立良好的心理沟通,顺利开展营销活动的作用,在沟通中应把握住影响消费心理的因素。提出了进行心理沟通的基本方法,并通过对成功的沟通案例的简要分析,说明采用有效沟通方法的重要性,对企业的经营者有着一定的借鉴意义。 The article elaborated on the relationship between managers and consumers and pointed out that managers must correctly understand this relationship to establish good psychological communication with consumers and to carry out marketing activities smoothly. In communication, they should grasp the influence of consumer psychology. factor. The basic method of psychological communication was proposed. Through a brief analysis of successful communication cases, the importance of adopting an effective communication method was demonstrated, which has certain reference significance for the enterprise’s managers.