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问题的提出 伴随着共和国成长的步伐,中国电视从无到有,发展到今天形成了以中央台为龙头,各省级台相互竞争、相互渗透、交错发展的局面,电视成了中国最有影响力的大众传播媒介。作为单一的中央级或省级媒体,如何应对来自国内外媒体的挤压,在激烈的市场竞争中获得一席之地,积极进行体制创新、机制创新,有效选择实施最优的经营管理模式就成了抢占先机的核心,成了胜负的关键。
Problems raised With the pace of growth of the Republic, China’s television from scratch, developed today to form a CCTV as a leader, the provincial level competition, mutual penetration, staggered development, television has become China’s most influential Force of the mass media. As a single central or provincial media, how to cope with the squeeze from the domestic and foreign media, get a place in the fierce market competition, and actively carry out system innovation, mechanism innovation, effective selection and implementation of the optimal management mode has become preempted The first of the core, has become the key to victory.