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随着视觉技术的日新月异,视觉影像的生产呈现蓬勃发展态势,视觉文化也随之成为人们日常生活中的主导文化形态。在视觉文化境遇中,社会思潮的传播呈现出一系列新的特征,其价值理念在娱乐式的表达、煽情式的灌输、隐蔽式的融入中向四周辐射和扩散。透过传播特征的分析,视觉文化境遇中社会思潮传播的突出问题跃然纸上。这些问题主要集中于社会主义核心价值观主导地位、人们的理性选择以及思潮调控三个层面。面对这些问题,可以通过净化核心价值生态、引导大众情感宣泄、加强视觉媒体监管等途径引导多元社会思潮的发展向度。
With the rapid development of visual technology, the production of visual images is booming. Visual culture has also become the dominant cultural form in people’s daily life. In the visual and cultural situations, the dissemination of social trend of thought presents a series of new characteristics. Its value concept radiates and spreads to the surrounding areas in the form of entertaining expression, sensational instillation and concealed integration. Through the analysis of the characteristics of communication, the outstanding issues of the spread of social ideological trends in the visual culture are vividly illustrated. These problems mainly focus on the dominance of the core values of socialism, people’s rational choices and the three aspects of ideological trend control. Faced with these problems, we can guide the development trend of pluralistic social thoughts by purifying the core value ecology, guiding the public to vent their emotions, and strengthening the monitoring of visual media.