近年来,基于新技术互动媒体、分众媒体的不断产生与快速发展,广告主在投放广告时所面临的渠道与形式上的选择也变得更为丰富多样。根据相关数据显示,2016年一季度,不以广告收入为主要来源的腾讯,其品牌展示广告收入同比增长56%至21.69亿元,效果广告和品牌展示广告构成的腾讯网络广告今年一季度总收入同比增长73%至47.01亿元。那么,对于传统电视媒体,如何能在新媒体的冲击下,保持电视 In recent years, based on the constant emergence and rapid development of new technology interactive media and Focus Media, advertisers have become more diversified in the channels and formal choices they face when placing advertisements. According to relevant data, in the first quarter of 2016, Tencent, whose main source of advertising revenue was not advertising, grew its brand advertising revenue by 56% YoY to 2.169 billion yuan. Total revenue of Tencent online advertising comprised of performance advertising and brand display advertising in the first quarter of this year Representing an increase of 73% over the same period of last year to RMB7,701 million. So, for the traditional television media, how to keep the TV under the impact of new media